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8:00 am Continental Breakfast & Networking (Visit our Demo Pods & Expert Desk)
9:00 am
9:45 am
GPO Executive Keynote: Partners First. Simple Wins. Deliver Value. ROOM: KEYNOTE
Rodolpho Cardenuto, President, SAP Global Partner Operations.
GPO Panel Discussion: Moving to the Future with SAP Innovations
SAP’s Kevin Gilroy is joined on stage by Wieland Schreiner, chief developer of SAP S/4HANA, Bobby Vetter, SAP’s SME
Portfolio Business leader, and executives from an SAP partner and SAP customer.
10:30 am Networking Break (Visit our Demo Pods & Expert Desk)
Track 1. Small &
Midsize Enterprises
Infinite business opportunity
Track 2.
The Cloud
Transform & profit
Track 3.
Simple Business
Revenue,opportunity,benefits
Track 4. Build
Pipeline & Revenue
Proven marketing tactics
11:00 am Small + Midsize
Enterprises = Big
Business. Capitalizing
on the SME Market
Opportunity (SME01)
SMEs represent over 95% of
all firms and are driving the
world’s economy. Unlock
the opportunity and see
how doing business in SME
will help you WIN.
Cloud Blueprint
for Transformation
(CLD01)
Looking to expand your
business into the Cloud?
Look no further. Join us
to hear from a panel of
successful partners on
making the move to cloud.
Insights will include defining
a value proposition, hiring
effectively, developing new
selling skills, and creating
best practice delivery.
Learn how to build your
own blueprint for a
cloud practice.
Accelerate Your
Business with the
Next Generation of
SAP PartnerEdge and
SAP Partnering
Models (SIM01)
Learn how to engage with
SAP across our spectrum
of partnering models to
grow your business like
never before. Hear about
SAP Partner Select, our
on-premise & Cloud
partnering models, and how
our new framework will puts
partners and value first.
The Value of
Marketing as a
Revenue Driver
(MKG01)
In this session learn about
the importance of
marketing and its value to
your business. Hear about
key trends in marketing
today and discover all the
SAP Tools and Resources
designed to help you build
demand and close more
deals.
ROOM: Orange E ROOM: Orange A-B ROOM: Orange F ROOM: Orange G
12:00 pm Fuel Profitable Growth
and WIN with the
SME Portfolio (SME02)
Hear the latest SME portfo-
lio innovations including up-
dates in SAP Business One,
SAP Business All-in-One,
SAP Business ByDesign,
SAP Analytics and SAP
Cloud portfolio. Learn
how to adopt a portfolio
approach and hear how
partners have grown their
top line by adding new
offerings to their core ERP
business. Let us show you
the tools designed to help
you capture the SME
opportunity and grow.
Fast and Furious:
Successful Selling in
the Cloud (CLD02)
You’re in the Cloud, or
getting ready to be, and
need to generate a high
velocity of deals, offer
same-day demos and
faster time to close. SAP
sales leaders and a panel
of successful partners will
share best practices on
sales training, selling tools,
and discuss how SAP inside
sales can help you find and
close cloud business.
How to Work with
SAP Inside Sales and
WIN in SME (SIM02)
Did you know SAP has a
dedicated sales team solely
devoted to driving partners’
business in the SME space?
Let us show you how SAP
Inside Sales is a true sales
partner in your deals. Learn
how to engage with SAP
inside sales at every stage
of the sales cycle; from sales
blitz campaigns to identify
opportunities, all the way
through to aligning with
you to close the deal
successfully.
Marketing is
Everyone’s Job:
Even Yours! (MKG02)
It’s critical that everyone in
your company is up-skilled,
involved, and contributing
to your marketing strategy.
Regardless of your role,
don’t miss this chance to
learn where your market-
ing “blind spots” may be.
You’ll learn about the key
SAP Marketing Enablement
and Training, including the
recently launched SAP
Academy for nominated
partners. If you’re not in
SAP Academy today learn
how you can get a spot!
ROOM: Orange E ROOM: Orange A-B ROOM: Orange F ROOM: Orange G
1:00 pm Lunch (Visit our Demo Pods & Expert Desk)
Agenda: SAP Global Partner Summit 2015
May 4. The Hilton Hotel. Orlando. Florida. USA
Track 1. Small &
Midsize Enterprises
Infinite business opportunity
Track 2.
The Cloud
Transform & profit
Track 3.
Simple Business
Revenue,opportunity,benefits
Track 4. Build
Pipeline & Revenue
Proven marketing tactics
2:00 pm From Complex to
Simple: One Partners’
S/4HANA Trans-
formation Journey
(SME03)
Help companies embark on
their digital transformation
journey with S/4HANA.
Hear how SAP Partner
Dickinson & Associates has 
a more simple “story to tell”
since moving their solution
landscape to the “S/4HANA,
edition for SAP Business
All-in-One.” Hear about the
lessons they learned and
how this next generation
solution is changing the way
SAP partners do business.
Adoption, Renewal,
and UpSell – Best
Practices for Success
and Increased Profit
(CLD03)
Your Cloud business is up
and running, but you need
to ensure that your cus-
tomers adopt new features
and renew licenses. SAP’s
Global Head of Innovation
Enablement explains best
practices to create and
measure teams who nurture
customer needs, and
initiatives that keep both
customer satisfaction and
profits high.
Increase Market
Share and Revenues
with the SAP HANA
Cloud Platform (SIM03)
Learn about an exciting
opportunity to expand your
partnership, co-innovate
and capture a piece of the
cloud application services
market. SAP PartnerEdge
for Application Develop-
ment makes it simple to
build and monetize cloud
applications powered by the
SAP HANA Cloud Platform.
Hear about all the SAP
platforms available,
enablement, and
go-to-market support.
Google & The Digital
Revolution (MKG03)
Technology changes
everything. Every two
days we create as much
information as we did from
the dawn of civilization to
2003. This rapidly evolving
landscape requires B2B
brands to embrace speed
and change. Google will
provide insights into the
digital revolution including
where your customers are
spending their time and
how to reach them. You’ll
also learn about our SAP/
Google/Netsertive paid
search program that will
help you expand your
digital footprint.
ROOM: Orange A-B ROOM: Orange E ROOM: Orange F ROOM: Orange G
3:00 pm Keys to WIN Against
the Competition
(SME04)
Find out how to articulate
differentiation and win
against NetSuite and
others when positioning
SAP Business One, SAP
Business ByDesign, or
SAP Business All-in-One
– all cloud-based and
packed with SAP HANA
innovations, plus leading
business network capabili-
ties. See how SAP’s solution
configurator can help you
give SMEs clients solution
recommendations based on
their business needs.
Cloud Solutions to
Enable Digital
Transformation
(CLD04)
Customers are striving to
make digital transformation
part of their competitive
strategy, but few have
a roadmap to get there.
Only 25% of customers
have mapped out a digital
customer journey.* SAP’s
own digital transformation
expert discusses how
to position SAP cloud
solutions as tools to enable
the customer’s digital
transformation
* Shuchi Sharma. The 2014
State of Digital Transformation,
Altimeter Group
The Internet of
Things (IoT): SAP’s
Perspective and
Approach (SIM04)
Our world is changing fast.
More than 50 billion con-
nected ‘things’ are changing
the way we live our personal
lives and run businesses.
SAP is revolutionizing
enterprises to make the IoT
real for our partners and
our joint customers through
our full portfolio of end-to-
end real, repeatable, and
scalable solutions. Find out
more about our strategy;
see our product roadmap;
and watch demos of SAP’s
existing solutions and
capabilities.
Six Ways to Utilize
Social & Digital
Media Marketing
for Pipeline
Development (MKG04)
Can tweeting really
generate new business?
Will a digital marketing
strategy create leads?
These questions and more
will be answered in this
interactive session with
social media expert and
top SME influencer Brian
Moran. Learn how social
and digital marketing can
build relevance, reputation
and online revenue. Two
lucky partners who attend
will win a one-hour “Social
Makeover” with Brian
Moran.
ROOM: Orange E ROOM: Orange F ROOM: Orange A-B ROOM: Orange G
4:00 pm “The Future is Now” with Tiffani Bova, VP and Distinguished Analyst at Gartner ROOM: KEYNOTE
Tiffani will enlighten us on current market trends, future demands and expected buying patterns. She’ll engage with partners
on stage for a little Q&A. This session will be followed by closing remarks from SAP CEO Bill McDermott.
5:00 pm Networking Cocktail Reception
6:00 pm Close & Depart: Regional Dinners and Receptions
For more information visit: sappartneredge.com
This agenda is subject to change without notice.
Version: 4.0 | Date: April 22, 2015
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.

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Agenda- SAP Global Partner Summit at SAPPHIRE 2015

  • 1. 8:00 am Continental Breakfast & Networking (Visit our Demo Pods & Expert Desk) 9:00 am 9:45 am GPO Executive Keynote: Partners First. Simple Wins. Deliver Value. ROOM: KEYNOTE Rodolpho Cardenuto, President, SAP Global Partner Operations. GPO Panel Discussion: Moving to the Future with SAP Innovations SAP’s Kevin Gilroy is joined on stage by Wieland Schreiner, chief developer of SAP S/4HANA, Bobby Vetter, SAP’s SME Portfolio Business leader, and executives from an SAP partner and SAP customer. 10:30 am Networking Break (Visit our Demo Pods & Expert Desk) Track 1. Small & Midsize Enterprises Infinite business opportunity Track 2. The Cloud Transform & profit Track 3. Simple Business Revenue,opportunity,benefits Track 4. Build Pipeline & Revenue Proven marketing tactics 11:00 am Small + Midsize Enterprises = Big Business. Capitalizing on the SME Market Opportunity (SME01) SMEs represent over 95% of all firms and are driving the world’s economy. Unlock the opportunity and see how doing business in SME will help you WIN. Cloud Blueprint for Transformation (CLD01) Looking to expand your business into the Cloud? Look no further. Join us to hear from a panel of successful partners on making the move to cloud. Insights will include defining a value proposition, hiring effectively, developing new selling skills, and creating best practice delivery. Learn how to build your own blueprint for a cloud practice. Accelerate Your Business with the Next Generation of SAP PartnerEdge and SAP Partnering Models (SIM01) Learn how to engage with SAP across our spectrum of partnering models to grow your business like never before. Hear about SAP Partner Select, our on-premise & Cloud partnering models, and how our new framework will puts partners and value first. The Value of Marketing as a Revenue Driver (MKG01) In this session learn about the importance of marketing and its value to your business. Hear about key trends in marketing today and discover all the SAP Tools and Resources designed to help you build demand and close more deals. ROOM: Orange E ROOM: Orange A-B ROOM: Orange F ROOM: Orange G 12:00 pm Fuel Profitable Growth and WIN with the SME Portfolio (SME02) Hear the latest SME portfo- lio innovations including up- dates in SAP Business One, SAP Business All-in-One, SAP Business ByDesign, SAP Analytics and SAP Cloud portfolio. Learn how to adopt a portfolio approach and hear how partners have grown their top line by adding new offerings to their core ERP business. Let us show you the tools designed to help you capture the SME opportunity and grow. Fast and Furious: Successful Selling in the Cloud (CLD02) You’re in the Cloud, or getting ready to be, and need to generate a high velocity of deals, offer same-day demos and faster time to close. SAP sales leaders and a panel of successful partners will share best practices on sales training, selling tools, and discuss how SAP inside sales can help you find and close cloud business. How to Work with SAP Inside Sales and WIN in SME (SIM02) Did you know SAP has a dedicated sales team solely devoted to driving partners’ business in the SME space? Let us show you how SAP Inside Sales is a true sales partner in your deals. Learn how to engage with SAP inside sales at every stage of the sales cycle; from sales blitz campaigns to identify opportunities, all the way through to aligning with you to close the deal successfully. Marketing is Everyone’s Job: Even Yours! (MKG02) It’s critical that everyone in your company is up-skilled, involved, and contributing to your marketing strategy. Regardless of your role, don’t miss this chance to learn where your market- ing “blind spots” may be. You’ll learn about the key SAP Marketing Enablement and Training, including the recently launched SAP Academy for nominated partners. If you’re not in SAP Academy today learn how you can get a spot! ROOM: Orange E ROOM: Orange A-B ROOM: Orange F ROOM: Orange G 1:00 pm Lunch (Visit our Demo Pods & Expert Desk) Agenda: SAP Global Partner Summit 2015 May 4. The Hilton Hotel. Orlando. Florida. USA
  • 2. Track 1. Small & Midsize Enterprises Infinite business opportunity Track 2. The Cloud Transform & profit Track 3. Simple Business Revenue,opportunity,benefits Track 4. Build Pipeline & Revenue Proven marketing tactics 2:00 pm From Complex to Simple: One Partners’ S/4HANA Trans- formation Journey (SME03) Help companies embark on their digital transformation journey with S/4HANA. Hear how SAP Partner Dickinson & Associates has  a more simple “story to tell” since moving their solution landscape to the “S/4HANA, edition for SAP Business All-in-One.” Hear about the lessons they learned and how this next generation solution is changing the way SAP partners do business. Adoption, Renewal, and UpSell – Best Practices for Success and Increased Profit (CLD03) Your Cloud business is up and running, but you need to ensure that your cus- tomers adopt new features and renew licenses. SAP’s Global Head of Innovation Enablement explains best practices to create and measure teams who nurture customer needs, and initiatives that keep both customer satisfaction and profits high. Increase Market Share and Revenues with the SAP HANA Cloud Platform (SIM03) Learn about an exciting opportunity to expand your partnership, co-innovate and capture a piece of the cloud application services market. SAP PartnerEdge for Application Develop- ment makes it simple to build and monetize cloud applications powered by the SAP HANA Cloud Platform. Hear about all the SAP platforms available, enablement, and go-to-market support. Google & The Digital Revolution (MKG03) Technology changes everything. Every two days we create as much information as we did from the dawn of civilization to 2003. This rapidly evolving landscape requires B2B brands to embrace speed and change. Google will provide insights into the digital revolution including where your customers are spending their time and how to reach them. You’ll also learn about our SAP/ Google/Netsertive paid search program that will help you expand your digital footprint. ROOM: Orange A-B ROOM: Orange E ROOM: Orange F ROOM: Orange G 3:00 pm Keys to WIN Against the Competition (SME04) Find out how to articulate differentiation and win against NetSuite and others when positioning SAP Business One, SAP Business ByDesign, or SAP Business All-in-One – all cloud-based and packed with SAP HANA innovations, plus leading business network capabili- ties. See how SAP’s solution configurator can help you give SMEs clients solution recommendations based on their business needs. Cloud Solutions to Enable Digital Transformation (CLD04) Customers are striving to make digital transformation part of their competitive strategy, but few have a roadmap to get there. Only 25% of customers have mapped out a digital customer journey.* SAP’s own digital transformation expert discusses how to position SAP cloud solutions as tools to enable the customer’s digital transformation * Shuchi Sharma. The 2014 State of Digital Transformation, Altimeter Group The Internet of Things (IoT): SAP’s Perspective and Approach (SIM04) Our world is changing fast. More than 50 billion con- nected ‘things’ are changing the way we live our personal lives and run businesses. SAP is revolutionizing enterprises to make the IoT real for our partners and our joint customers through our full portfolio of end-to- end real, repeatable, and scalable solutions. Find out more about our strategy; see our product roadmap; and watch demos of SAP’s existing solutions and capabilities. Six Ways to Utilize Social & Digital Media Marketing for Pipeline Development (MKG04) Can tweeting really generate new business? Will a digital marketing strategy create leads? These questions and more will be answered in this interactive session with social media expert and top SME influencer Brian Moran. Learn how social and digital marketing can build relevance, reputation and online revenue. Two lucky partners who attend will win a one-hour “Social Makeover” with Brian Moran. ROOM: Orange E ROOM: Orange F ROOM: Orange A-B ROOM: Orange G 4:00 pm “The Future is Now” with Tiffani Bova, VP and Distinguished Analyst at Gartner ROOM: KEYNOTE Tiffani will enlighten us on current market trends, future demands and expected buying patterns. She’ll engage with partners on stage for a little Q&A. This session will be followed by closing remarks from SAP CEO Bill McDermott. 5:00 pm Networking Cocktail Reception 6:00 pm Close & Depart: Regional Dinners and Receptions For more information visit: sappartneredge.com This agenda is subject to change without notice. Version: 4.0 | Date: April 22, 2015 © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.