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HUGO RIFKIND

Facebook and friends assume we are fools

Online tools built to sell us cars and fridges are now skewing our system of government, and the politicians are clueless

The Times

In 2004, a young student at Harvard called Mark was chatting online to a friend about his new website. A mildly abbreviated transcript reads as follows:

Mark: Yeah so if you ever need info about anyone at Harvard, I have over 4,000 emails, pictures, addresses.

Friend: What? How’d you manage that one?

Mark: People just submitted it.

Mark: They “trust me”

Mark: Dumb f***s

This, of course, was Mark Zuckerberg, the founder of Facebook. The above leaked out during his protracted fight with the Winklevoss brothers, later made into the film The Social Network.

When you hear about the political consultancy Cambridge Analytica (CA) allegedly exploiting the Facebook data of more than 50 million people to campaign for Donald Trump, this is the context