The Serif

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Unconditionally Beautiful

Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow. Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow.

The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.

The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it. The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.

Design your life
with The Serif

Design

Harmoniously blended to your lifestyle, The Serif is a statement piece that's been optimized to style your home.

BEHIND THE DESIGN
A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode in the colour green. And The Serif is awarded for iF Design Award 2020. A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode in the colour green. And The Serif is awarded for iF Design Award 2020.

Discover
smarter ways to
enjoy your TV

Connectivity

Intelligence that seamlessly syncs up to make life easier so you can enjoy your TV more. The Serif has the smarts to deliver outstanding performance at every moment.

BEYOND TV ENTERTAINMENT
A man is enjoying their time together in a living room. Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open. The Serif TV is Smart TV powered by Tizen. A man is enjoying their time together in a living room. Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open. The Serif TV is Smart TV powered by Tizen.

Experience
QLED technology
on The Serif

QLED Technology

Didn't think The Serif would have QLED's brilliance in clarity and sound innovation? See and hear QLED brilliance on the Serif.

EXPERIENCE QLED
A Cloud White model of The Serif is on a stand in the corner of a room, with the screen Samsung Smart Hub open, selected on Netflix menu. The Serif TV products Netflix directly on the built-in Netflix app. A Cloud White model of The Serif is on a stand in the corner of a room, with the screen Samsung Smart Hub open, selected on Netflix menu. The Serif TV products Netflix directly on the built-in Netflix app.

How The Serif reshapes your lifestyle

See how The Serif fits beautifully in your home

A Cotton Blue The Serif sits A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic capital-I profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, holding a mobile phone and looking at a Cloud White model of The Serif placed neatly without a stand on a TV consol. Finally, a closeup image of the top corner of a Cloud White model with small pebbles placed on the top. on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic capital-I profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, holding a mobile phone and looking at a Cloud White model of The Serif placed neatly without a stand on a TV consol. Finally, a closeup image of the top corner of a Cloud White model with small pebbles placed on the top. A Cotton Blue The Serif sits A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic capital-I profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, holding a mobile phone and looking at a Cloud White model of The Serif placed neatly without a stand on a TV consol. Finally, a closeup image of the top corner of a Cloud White model with small pebbles placed on the top. on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic capital-I profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, holding a mobile phone and looking at a Cloud White model of The Serif placed neatly without a stand on a TV consol. Finally, a closeup image of the top corner of a Cloud White model with small pebbles placed on the top.

Look what you can do with The Serif

DESIGN

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CONNECTIVITY

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QLED TECHNOLOGY

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NEXT DESIGN

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* The product color may vary by region.