MedFluencers “Restoring Wellness” Event Harnesses the Power of Influencers

MedFluencers “Restoring Wellness” Event Harnesses the Power of Influencers to Address Burnout Among HCPs 

MedFluencers, the pioneering healthcare provider influencer agency, hosted an extraordinary event called "Restoring Wellness," sponsored by Team Health, which brought together respected health care influencers reaching over 13 million followers. The gathering aimed to shed light on the critical issue of burnout in medicine and explore solutions to support healthcare professionals (HCPs) facing these challenges head-on. The event featured a distinguished panel consisting of the President of the American Medical Association, Dr. Jesse Ehrenfeld and renowned psychiatrist, Dr. Jessi Gold.  

MedFluencers, founded by physicians for HCPs, represents healthcare professionals who have become trustworthy and influential voices on social media platforms delivering education on various medical topics. The company strives to empower HCPs to leverage their social media presence for positive change, amplifying their impact beyond the confines of their clinical practice.  

Reflecting on the event's success, MedFluencers' CEO, Dr. Adam Goodcoff, expressed his pride in the company's mission, saying, "This event just skims the surface of the influence these incredible healthcare providers exert." Dr. Goodcoff's statement encapsulates the essence of MedFluencers, which harnesses the power of healthcare social media influencers to educate and inspire a vast audience including patients and HCPs, extending the reach of medical knowledge and fostering a healthier society.  

The "Restoring Wellness" event was a remarkable first of its kind collaboration, uniting prominent figures in the medical community to discuss and address the issue of burnout—a pressing concern that affects healthcare professionals across the globe. Burnout, characterized by emotional exhaustion, depersonalization and a diminished sense of personal accomplishment, can significantly impact the well-being and quality of care provided by HCPs. "HCPs should be able to seek help for their mental or physical needs" echoed Dr. J Mack Slaughter, MedFluencers  President of Influencer Management.   

The event's panel discussion explored the underlying causes of burnout and emphasized the importance of self-care, mental health support, and systemic changes within the healthcare industry. The panelists engaged in thought-provoking discussion, sharing their expertise to shed light on this pervasive issue. Attendees were surprised to learn half the country's state medical boards still require disclosure which may affect any physician with any history of seeking emotional health.   

Dr. Goodcoff also highlighted another crucial initiative undertaken by MedFluencers stating, "MedFluencers is also working on fair market compensation for HCP Influencers. These are not key opinion leaders. This is a new area of expertise which requires deliberate thought into the creation of fair  compensation that remains compliant with the Sunshine Act." This statement underscores the commitment of MedFluencers to ensure that healthcare influencers are justly compensated for their work while adhering to regulatory guidelines. "Compliance is key, we need the ability to both deliver compliant messaging and also compensate HCP influencers in a compliant and responsible manner. To date, there is no agency or organization dedicated to taking the extra steps needed to protect HCPs and their unique vulnerabilities" said Dr. Sanjay Juneja, MedFluencers Co-Founder and President of New Business.  

By organizing events like "Restoring Wellness," MedFluencers provides a platform for influential and trustworthy healthcare professionals to come together, share insights, and be a force for positive change. The company recognizes the immense potential of social media platforms to disseminate accurate medical information, promote mental health awareness, and nurture a supportive community for HCPs. Stemming from the event, action has come almost immediately. MedFluencers' unwavering dedication to amplifying the voices of healthcare influencers and addressing burnout in medicine has garnered widespread acclaim as they were recently featured in Medical Marketing and Media's (MM+M) “ones to watch” on the Agency 100 List. The company's unique approach has sparked conversations, challenged the status quo, and created a ripple effect across the medical community.   

Since the event, online campaigns promoted by the influencers have been viewed hundreds of thousands of times across social media to encourage healthcare professionals to write to those same state medical boards as suggested by US Veteran and Illinois State Board President Dr.  Damon Arnold during his panel discussions.  

As the digital landscape continues to evolve, MedFluencers stands at the forefront of this transformative movement, spearheading a new era of healthcare communication. With their ongoing efforts to establish fair compensation models for healthcare influencers, MedFluencers is committed to ensuring the sustainability and growth of this essential field of expertise.  

In the face of burnout and other challenges encountered in medicine, MedFluencers offers hope and support by uniting healthcare influencers and fostering an environment of collaboration, education, and wellness. The company's mission is driven by the belief that every healthcare professional possesses the power to make a positive impact on society, both within and beyond the walls of their medical practices. 

About MedFluencers: 

MedFluencers is the pioneering healthcare provider influencer company representing health care professionals who have become influential voices on social media. Founded by physicians for physicians, MedFluencers aims to empower healthcare professionals to leverage their social media presence for positive change and education, amplifying their impact beyond the confines of their clinical practice. Through innovative initiatives, MedFluencers strives to enhance medical education, foster mental health awareness, and create a supportive community for health care professionals. For more information, please visit www.medfluencers.com.