Misinformation Impacts Everyone: Science Unlocks the Full Story

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Misinformation: A threat to smoke-free progress

An international survey carried out for PMI reveals that misinformation may prevent adult smokers who don’t quit altogether from switching to better, smoke-free alternatives.

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Addressing misinformation with facts and science is seen by the public as a collective
responsibility in order to achieve a smoke-free future faster.

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Misinformation Impacts Everyone: We All Deserve the Facts

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