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It’ll be a sad day when I walk out of an Ulta store or exit the website without seeing at least 10 things I want. Seriously, if you’re anything like me and have an addiction to face oil, body scrub and mascara (because you’re still looking for the perfect one), you may want to slowly step away and stop scrolling. Or you can also be like me and throw all caution to the wind as you peruse every new product hitting shelves, both virtual and IRL, this month.
For starters, there’s a new haircare brand that infuses actual whiskey into its products. And if that weren’t enough to grab your attention, the packaging looks like a flask, too. Oh, and The Ordinary has once again come through with ridiculously affordable skin serums that will fit nicely into anyone’s fall routine. Plus, Urban Decay’s Lizzo-approved Naked Honey Palette is truly a sight to behold. Give in and keep reading–your credit card will just have to get over it.
Hallelujah–no more dealing with tweezers! Thanks to Ardell, now we only need to swipe on a few layers of gel liner to get our falsies to stick (and stay put).
$15 at Ulta
This classic water-free formula now deposit a hint of color to dark hair so you don’t have to worry about white, ashy residue.
$9.99 at Ulta
Controversial skincare routine video aside, Millie Bobby Brown’s Gen-Z-focused beauty line is already a hit, with these totally Instagrammable eye masks being a top-seller.
$34 at Ulta
The first of four new launches from this female-owned brand is a TSA-friendly balm for moisturizing the legs and toes with a silky veil that stays put.
$18.95 at Ulta
This travel-friendly stick makes it easier than ever to moisturize on-the-go without having to squeeze anything out of tube.
$16.95 at Ulta
This Ulta-exclusive scrubs away dead skin on the lips and leaves behind a protective balm for long-lasting moisture.
$16.95 at Ulta
Not a hint of sliminess left behind when you wrap your hands in this ultra-luxurious hydrator.
$14.95 at Ulta
The precision, tapered brush promises to lift your lashes without clumping.
$24 at Ulta
This crease- and smudge-free formula provides long wear and intense pigment payoff.
$22 at Ulta
20 matte and metallic shades infused with chamomile and cornflower extracts for skin-soothing benefits.
$39 at Ulta
Moroccan Lava, Bentonite and Kaolin clays combine to detoxify the scalp and strands for a stronger root lift.
$8.99 at Ulta
Get up to 8 uses out of this Grapeseed Oil, Avocado Oil, Wheat Protein and Keratin treatment for addressing breakage and split ends.
$8.99 at Ulta
Olay’s new retinol range is made of a proprietary blend of Vitamin B3 + retinol to keep the skin moisturized (and eventually, smoother) for 24 hours.
$38.99 at Ulta
Combine this serum with the moisturizer to further hydrate, as well as diminish dark spots and fine lines.
$38.99 at Ulta
We Are Paradoxx recently made its Ulta debut and includes this Irish whiskey-infused oil for addressing hair damage.
$35 at Ulta
This all-in-one foundation, concealer and powder is now available in 26 shades (from its original 11).
$29.50 at Ulta
This pre-makeup base is infused with salicylic acid and charcoal to help minimize blemishes.
$33 at Ulta
Same game-changing mascara, but in a Clueless-inspired plaid tube.
$23 at Ulta (TBD)
This peptide serum is clinically proven to help diminish those age lines around the eyes and mouth.
$7.90 at Ulta
This new version of the cult-favorite “Buffet” now includes Copper Peptides, which help deliver ample hydration.
$28.90 at Ulta
This is the non-irritating alternative to traditional retinoids that tend to irritate sensitive skin.
$13.90 at Ulta
When you have a bad breakout, salicylic acid clears grime from the pores while squalane delivers moisture back into the skin.
$12 at Ulta
A finely-milled powder that extends the wear of your makeup without giving it a cakey finish.
$36 at Ulta
Available in three different colors, this oil-infused lip treatment gives your pout a fuller appearance minus the irritation that comes with traditional plumpers.
$22 at Ulta
12 golden neutrals just in time for fall.
$49 at Ulta
The perfect marriage between floral and oriental scents, including mandarin oil, jasmine, and caramel.
$68-$158 at Ulta
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.