Making Way for New Innovations
Companies realize they need to incorporate new technologies into their core enterprise offerings, but are not always sure how. And customers are now asking SAP for help to address these needs. SAP, as a customer-centric organization, is engaging with these customers and providing them with the technologies and platforms they need to help their customers run more effectively and efficiently.
1. Innovations
SPOTLIGHT ARTICLE
This article appeared in the Oct Nov Dec 2012 issue of
n n
SAPinsider (http://sapinsider.wispubs.com) and appears
here with permission from the publisher, WIS Publishing.
Opening New Doors:
SAP Innovation Presents
New Opportunities
How SAP’s Embedded Solutions and OEM Platforms Can Enhance
Your Business and Product Offerings
by Kevin Ichhpurani, SAP
A revolution is underway. It is a consumer revo- We help our customers turn innovation into
lution that is reshaping the entire landscape, and practical solutions designed to enable them and
it is being led by billions of individuals and busi- their respective customers to run better. SAP
ness consumers everywhere, including both the enhances our customers’ and partners’ businesses
world’s established and just-emerging purchasing with unprecedented access to our technology
and earning classes. Right now: and solution platforms. As a strategic platform
enabler, SAP is opening new doors of opportu-
■■ More people own mobile phones than
nity for our customers and partners so enterprises
toothbrushes.
can capitalize on big data, business analytics, the
■■ If you are 18 to 24, you are far more likely to cloud, social computing, mobility, and machine-
have a smartphone than a job. to-machine solutions.
Kevin Ichhpurani (kevin. ■■ There are already 3 billion social media pro-
ichhpurani@sap.com) is
Senior Vice President of files online, soon to surpass the number Making Way for New Innovations
Global Ecosystem and Market of email accounts. Companies realize they need to incorporate
Development where he is new technologies into their core enterprise
responsible for leading SAP’s ■■ In the US alone, companies store enough data
ecosystem innovation and
offerings, but are not always sure how. And cus-
each year to fill 10,000 Libraries of Congress.
market development and tomers are now asking SAP for help to address
OEM sales globally. Previously, Cycles of innovation are also telescoping. Inno- these needs. SAP, as a customer-centric organi-
Kevin was Senior Vice Presi-
dent of Corporate Business vation cycles that used to take five years have zation, is engaging with these customers and
Development at SAP where now telescoped to 15-month cycles. The trends providing them with the technologies and plat-
he led the development of all
of mobility and consumerization are hitting forms they need to help their customers run
strategic partnerships and the
SAP NetWeaver equity fund. enterprises hard and fast. Inspired executives more effectively and efficiently. For 40 years,
Prior to SAP, Kevin spent and enterprises are reinventing their business SAP has helped businesses run better through
15 years in the technology
models and rethinking their consumer experi-
sector in executive roles span-
ning sales management in ences. Most are using technology to accelerate
enterprise software, mergers their competitive gains, creating tremendous
and acquisitions, corporate
finance and investment
value for their customers. In these times of seis- SAP is at the epicenter of today’s
banking, and venture capital. mic change, there is also a huge opportunity for
Kevin also holds an MBA technology-driven revolution, helping
us all: the opportunity to power the economy
from the Kellogg School of
Management. while empowering society. Leading businesses our customers turn innovation into
have the chance to spur widespread productivity
practical solutions to enable them and
and growth, far beyond the boundaries of the tra-
ditional enterprise. And SAP is at the epicenter of their respective customers to run better.
today’s technology-driven revolution.
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2. world-class software solutions that solve com- Nielsen Media Research
plex problems to help invent, commercialize, Nielsen Media Research considers data a high
and mainstream the products and services of priority. The data this company collects governs
the global economy. From modest beginnings, the $65 billion TV advertising industry. When
we have grown into the world’s largest pro- demand grew for more timely and detailed infor-
vider of business software. Our solutions help mation, Nielsen partnered with SAP to build an
customers optimize the use of resources, inno- online data warehouse so clients could rapidly
vate for growth, and inspire people to be their access and query its vast data store on an ad hoc
best. For SAP and its customers, the future is basis. “Our clients want more powerful analytical
one of continual reinvention, relentless innova- applications and ever more detailed amounts of
tion, and unlimited opportunity. information. For our audience data warehouse,
Today, companies across a wide range of SAP Sybase IQ is the right technology,” says Kim
industries — not just software vendors — are Ross, CIO of Nielsen Media Research.
taking advantage of these opportunities by
embedding the latest SAP technologies within Ventyx (Mincom)
their own offerings. High-tech companies, con- Ventyx (Mincom) provides enterprise asset man-
sumer products manufacturers, medical device agement solutions and services to customers in a
manufacturers, and machine-to-machine solu- variety of asset-intensive industries. Embedding
tion providers are leveraging new and innova- SAP BusinessObjects business intelligence (BI)
tive ways to grow their businesses and deliver solutions into Ventyx (Mincom) offerings has
additional value to their end customers. Let’s given its customers the ability to further optimize
look at some examples. their asset performance for improved efficiency
and reduced asset downtimes.
Real-World Examples of How
SAP’s Embedded Solutions and Logica
OEM Platforms Enable Innovation Billing is a hot topic right now as clients in tele-
Every company is different and each must deal communications, utilities, transportation, and
with unique operating and customer require- logistics organizations struggle to solve their bill-
ments. SAP is positioned to give customers the ing and compensation challenges involving mass
flexibility they seek in leveraging their embed- data collection (via machine-to-machine data
ded solutions and original equipment manufac- transfers), transactional volumes, and varying tar-
turer (OEM) platforms — in iffs. Logica — a business and technology service
the way that makes the most company employing 41,000 people — teamed
For SAP and its customers, the sense for their business. up with SAP, Software AG, and DigitalRoute to
embed SAP Convergent Charging and develop a
future is one of continual McLaren Racing mass data billing system to support its customers.
reinvention, relentless innovation, McLaren Racing has been Available via a multi-tenant, software-as-a-service
using the SAP HANA plat- (SaaS) platform, the system removes the need for
and unlimited opportunity.
form to increase the speed multiple billing systems while delivering the flex-
with which it can aggregate ibility necessary for organizations to develop new
and analyze data from the various components revenue streams without incurring painful over-
on its race cars to make better decisions during hauls to legacy IT landscapes.
races. As McLaren diversifies its business, its elec-
tronic systems — which include telemetry, mod- CSC
eling, and real-time simulation capabilities — are To simplify the legal billing process, reduce
being used widely in other areas, such as helping litigation costs, and improve return on invest-
Olympic athletes hone their performance and ment, IT consulting firm CSC offers the end-to-
optimizing the traffic flow in rapid transit systems end legal process management tool, CSC Legal
in the US. The company plans to use SAP inno- Solution Suite (LSS). And to bolster the suite’s
vations to augment the competitive advantage it reporting functionality, CSC added embedded
provides across these various areas. SAP BusinessObjects BI solutions.
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3. Quorum Intelligent Hospital Systems
Quorum, a leading provider of business and infor- Developed by Intelligent Hospital Systems,
mation technology solutions for the oil, gas, and Robotic Intravenous Automation (RIVA), is the
renewable energy industry, has given oil and gas first combination of software, robotics, and engi-
companies the ability to get a consolidated view neering to reduce errors made during manual IV
of their business information, from anywhere at preparation processes in hospitals. Powered by
any time. By leveraging SAP BusinessObjects BI SAP Sybase SQL Anywhere, RIVA combats the ris-
solutions, Quorum was able to bring innovative ing rate of medication errors and reduces the great
dashboards and mobile solutions to the oil and potential for patient harm through the use of
gas market. The company’s new solution, Quo- cutting-edge technology. “Intelligent Hospital Sys-
rum Insight, gives clients visibility into their busi- tems chose SAP Sybase SQL Anywhere because
ness activities and key performance indicators, it is ideally suited for an embedded application
while meeting their demand for mobility. due to its low overhead and small footprint,” says
SAP Is Your Partner for Business Innovation: Executive Views
SAP firmly believes the convergence of big data, mobility, cloud computing, machine-to-
machine communications, and social data represents unprecedented opportunity for our
customers. That belief starts at the very top of our organization. Here are some examples
of how SAP executives see these opportunities.
Today, companies
“Social media, big data, cloud, and mobility are disrupting businesses today and fun-
across a wide range damentally changing how we communicate and how businesses interact. As the need
of industries — not for change is increasing, innovation cycles are decreasing from years to mere months.
In response, our customers, and their customers, need to quickly innovate existing busi-
just software vendors ness models and rethink consumer experiences. Simply said: You must run better. SAP is
— are embedding the extremely well-positioned to lead you — and your customers — through this transforma-
tion journey. We are your partner for business innovation and can help you turn these
latest SAP technolo- disruptions into massive opportunities.”
gies within their own — Robert Enslin, President, Global Customer Operations and Global
offerings. Managing Board, SAP
“Mobility is sweeping across the enterprise. The emergence of machine-to-machine com-
munications — also known as the “Internet of Things” — requires security, messaging plat-
forms, applications, integration, analytics, and more. SAP is out in front of these trends
and is delivering the industry’s most comprehensive set of mobile platforms and solutions,
enabling you to secure and transform your customer’s mobile enterprise.”
— Sanjay Poonen, President, Corporate Officer, Technology Solutions
and Mobile Division, SAP
“Everyone’s talking about the explosion of big data, but SAP is getting past all the hype
to help your customers respond to the signals in that data to capture real business value.
Game-changing innovations like SAP HANA are not just faster, better, and cheaper — they
can give your customers a platform to innovate and understand their end customers’ full
social context. With SAP big data technology, you can help your customers truly know their
end customers across all channels and interaction points to understand buying behaviors,
spend, key influencers, and revenue opportunities.”
— Steve Lucas, Global Executive Vice President and General Manager,
Database and Technology, SAP
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4. What’s Available to You
SAP’s embedded solutions and OEM platforms can help you deliver new customer
value across the following areas:
Applications Analytics Cloud
Mobile Database and Technology
Thom Doherty, Chief Technical Officer at Intel- the lives of millions of people around the world
ligent Hospital Systems. “Partnering with Sybase who are eager to join the innovation revolution.
SAP’s embedded (an SAP company) has allowed us to focus on pro- Partners and the ecosystem have long been
solutions and OEM viding our customers with an exceptional solution. an integral part of SAP’s strategy. That’s why we
SAP Sybase SQL Anywhere provides the reliability team up with thousands of partners and millions
platforms provide SAP and high availability that RIVA requires.” of community members to bring unrivaled value
customers and partners to our 200,000 customers around the world. This
Flexible Options, Extraordinary Results level of flexibility, simplicity, and reliability allows
with the flexibility to
SAP’s embedded solutions and OEM platforms our customers to focus more on their own unique
engage with SAP in the provide SAP customers and partners with the offerings and innovations and worry less about
best way possible, with flexibility to engage with SAP in the best way developing the solutions required to deliver
possible, with the most convenient go-to-market those innovations.
the most convenient strategy that makes the most sense for them. To learn more about how to take advantage
go-to-market strategy In fact, to make it even easier for companies of the SAP program for OEM partners, visit
to work with us, we have streamlined the licens- www.sap.com/our-partners/become-a-partner/
that makes the most
ing and contracting process and enabled com- partnership/development.epx, or reach out to
sense for them. panies to access our best-in-class solutions both any of the contacts below.
on site and in the cloud. As one of the top 100
brands in the world, SAP is truly focused on North America:
enabling customers to leverage our technology Roy Satterthwaite (roy.satterthwaite@sap.com)
and brand to help our partners and customers +1 877-727-1127 ext. 10104
run better. oem_sales@sap.com
In a better-run world, the best-run enterprises
Europe, the Middle East, and Africa (EMEA):
are delivering not only business value but also
Edgar Jager (edgar.jager@sap.com)
generative value — expanding opportunities for
oem_emea@sap.com
themselves while also improving the lives of
their customers and communities. They are agile, Latin America and Caribbean:
adaptable, and fully engaged with their custom- Robson Delfiol (robson.delfiol@sap.com)
ers, employees, and business partners. They are
ready to adapt to change through new business Asia, Pacific, and Japan (APJ):
models and employee empowerment. John Stark (j.stark@sap.com)
Embedding SAP’s solutions and technology oem.apj@sap.com
means that we can all be more confident than oem.japan@sap.com
ever that by working together, we can not only oem.china@sap.com
help your company run better, but can improve oem.korea@sap.com n
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