Esteban Contreras, SXSW Interactive 2016 featured speaker.
For most of our history, the sense of self was something deeply personal; shared sparingly with a handful of trusted friends and family.
Today, identity is a convergence of 3 dimensions: Personal, national & digital. Tech and culture have transformed identity into a medium of exchange.
In a connected world, context is essential for meaningful interactions and user experiences. From social media and the sharing economy — to VR and autonomous cars — the future of the human race is being shaped by hackers and painters. And everyone has a role to play.
Sprinklr's Director of Experience Design will describe what identity and the chemistry of experience mean for brands, startups and society.
► SXSW.com Q&A: http://www.sxsw.com/interactive/news/...
► Product Hunt Live Chat: https://www.producthunt.com/live/este...
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YouTube Video: https://www.youtube.com/watch?v=GKcftpA9XJ4
5. identity:
noun iden·ti·ty ī-ˈden-tə-tē, ə-, -ˈde-nə-
Who someone is.
The qualities, beliefs, etc., that make a particular
person or group different from others.
16. The world
is flat, diverse
* Source: HBR
EMOTIONALLY
EXPRESSIVE
CONFRONTATIONAL
AVOIDS
CONFRONTATION
EMOTIONALLY
UNEXPRESSIVE
U.S.
Spain
Mexico
India
Korea
U.K.
Germany
Denmark
76. In a world of
abundance,
ideal experiences
always win
- Source:
www.alexdanco.com
WHAT PHONE ARE YOU GOING TO BUY?
Good-enough Android
iOS &
Flagship
Android
DEMAND
QUALITY / PRICE
79. Customer experience leaders
earn a 43% greater return
in the stock market
- Forrester
89% of companies will
compete mostly on
customer experience by 2016
- Gartner
93. “In five years machine learning will enable
computers to make the kinds of aesthetic
choices that humans make today…
This will enable massively more
personalized experiences. ”
Massively
personal
- Fast Company
Matías Duarte
VP, Material Design at Google
94. Software is
(only getting
started) eating
the world
…
META
PLATFORMS
META
PROGRAMMING
META
NARRATIVES
Alphabet
Amazon
Apple
Facebook
PayPal
…
AI
NLP
Deep Learning
Machine Learning
Computer Vision
Autonomous Cars
IoT
The Digital Home
Mixed Reality (AR/VR)
Sharing Economy
The Blockchain
…
WeChat Speech Recognition